Email marketing is an outdated strategy for reaching customers, and this is as true as saying the Earth is flat.

Did you know there are almost 4.6 billion email users around the world? And 88% of these users claim to check their emails multiple times a day! 

This certainly makes email marketing one of the best and most effective ways to reach your customers.

However, startups are usually restricted by time and budget and don’t always have the means to invest wholeheartedly into it. But that was before AI email marketing came into the picture.

Let’s explore the concept of AI in email marketing in more detail and how it is particularly beneficial for startups!

What Does AI Email Marketing Mean?

Using artificial intelligence for email marketing campaigns doesn’t mean you take a backseat and blindly trust a bot to lead you to success.

Instead, it is a more involved process that helps you save time and resources.

AI mainly performs three functions to help you make your email marketing strategy more effective.

• Firstly, it optimizes and refines your strategy based on your past performance data and current trends.
• Secondly, it takes care of the monotonous and repetitive tasks by automating them. This leaves you and your team with valuable time to invest in tasks that require a human mind.
• Lastly, generative AI can spare you from the responsibility of writing creative and unique content for your emails. 

Just imagine the time and resources you’ll be saving if AI takes up the responsibility of these three major aspects of your email marketing campaign! And guess what? This was only a teaser. 

In reality, AI tools can help your startup succeed in many more ways!

Top 6 Reasons You Should Use AI in Email Marketing

People have their reservations when it comes to using AI for work. But it’s high time we accept how game-changing this new technology is. 

Here are a few ways using AI in email marketing can help in the success of your startup.

1. Personalization

When we think about personalized emails, the first thought that comes to mind is using the recipient’s first name. But that’s not all that AI does. 

Instead, it goes the extra mile by analyzing that particular customer’s history, buying pattern, past purchases, and behavior to come up with personalized content. 

Yes, that’s right! It applies to every email address on your list. 

It’s practically impossible for a human to do this, especially when you have a long list of leads to reach out to. But AI tools for email marketing get the job done wonderfully!

2. Send Time Optimization

What’s the best time to send an email? Right when the recipient is likely to open their inbox. 

If you rush it, you’ll be lost in the sea of emails. If you wait, the recipient may have already closed the application. 

You don’t have to do that math yourself. 

AI is perfectly capable of analyzing the optimum time to send emails to individual recipients so your open and click-through rates can skyrocket. 

3. Effective Audience Segmentation

If you choose traditional segmentation methods, you’ll probably restrict yourself to basic demographic data. This means a broad audience and generalized content. 

Well, AI can look into intricate patterns to come up with an effective and narrow audience segmentation. 

The more data you provide it with, the more effective your audience segmentation will be. 

It will analyze every customer’s past purchases, preferences, and interactions to group similar individuals together. This will allow you to create more targeted content for your emails. 

4. Predictive Analysis

While we can’t really tell what the future has in store for us for sure, you can certainly use AI to predict certain things with quite an accuracy. 

For instance, you could use it to forecast your sales so you know what to anticipate. 

Many marketers also use AI in email marketing to analyze customer behavior. 

These technological miracles can tell whether a customer is genuinely interested in your offerings. It can even predict future trends by assessing internal and external factors. 

5. Improved Return on Investment (ROI)

Have you ever heard the saying ‘you reap what you sow’? 

Well, in this case, AI will reap while you sow all those rewards. It has been reported that AI email marketing can boost your revenue by up to 41%. 

Come to think of it, these statistics make perfect sense. AI can do a much better job at:

• Lead scoring
• Generating personalized content
• Predicting future trends
• Optimizing strategies
• And conducting accurate and in-depth analysis. 

Once you offer customers exactly what they need, they are automatically compelled to do business with you. 

And that’s precisely what AI does, thereby improving the return on investment.

6. Efficiency

Of course, there’s nothing that AI can do and a human can’t. But hiring a resource to do all those tasks is going to cost you money and not to mention a lot of time. 

Besides, letting AI take over these small, repetitive tasks allows your team to focus on catching the bigger fish. 

The best part? Using AI for email marketing also means fewer human errors. 

No more accidentally clicking the Reply All button or embarrassing typos like Retards instead of Regards. 

How To Use AI in Email Marketing: Top 3 Ways

Truth be told, the question isn’t how to use AI in email marketing because only the sky is the limit here. 

The real question is finding the best way to incorporate it into your email marketing strategies to reap the most rewards. 

Here’s what the top email marketers are doing.

1. Content Creation

Perhaps content generation is the most common use of AI in email marketing. We’re talking about anything from images to videos and written content here. 

There are a plethora of AI tools for email marketing out there, and almost all of them offer content generation. 

You could use these tools to write long-form or short-form content for your business or design a catchy email banner for your email marketing campaign.

Really, it all depends on your particular needs and requirements.

2. Data Collection

Data collection consumes an insane amount of time. Plus, there’s no room for error in it. 

Thankfully, AI tools can collect and even analyze data with high accuracy and precision. 

Not only will it save your team’s time, but it will also ensure you’re able to organize and share your data more effectively.

3. Automation

Automation is one of the best uses of AI tools. After all, what’s worse than having to perform a ton of administrative tasks while the major, revenue-generating ones are just waiting for their turn? 

Using AI, you can schedule emails, perform email data entry, and whatnot in just a fraction of the time. 

AI Marketing Tools

With so many options in the market, it can be like Sophie’s Choice to decide which is the best cold email software for your business. 

However, we’ve narrowed down your choices by trying and testing the best AI email marketing tools for startups! 

1. MailChimp

MailChimp is an email automation software that lets you automate your workflows. 

You won’t have to worry about hitting the send button at the right time or making sure you’re communicating your message effectively. MailChimp will take care of all that. 

It optimizes send times automatically as per individual recipients and also suggests changes in your campaign or content to make it more impactful.

3. Copy.AI

If you struggle the most with writing email copies, Copy.AI is the perfect choice for you. 

You can ask it to write engaging copies for you, write catchy subject lines, or even ask for tips to make your hooks or CTAs more compelling!

2. Stripo

An effective email strategy consists of various aspects, so writing impactful content isn’t enough to drive conversions. 

You also need stunning visuals to accompany your written content.

With Stripo, you’ll have access to a wide range of email templates to choose from. 

You can also integrate it with your email software to streamline the process.

AI for Email Marketing is the Future! 

While AI email marketing is growing in popularity by the day, we get that startups may be initially hesitant to invest in it. That’s why we suggest starting with Opps AI. 

It’s a simple, straightforward solution where you can buy high-quality leads data. 

It also has Valet, an AI sales agent, that you can use to conduct research on your Ideal client or Investor from our database of 174M+ records.

And guess what? Valet can also create a conversational outreach copy for you.

So sign up at Opps AI today and take the first step towards the success of your business!