Opps worked closely with Otis to generate large datasets of Ideal Client Profiles (ICPs), which focused on e-commerce agencies, founders of funded companies, and marketing VPs. Opps then crafted action-driven campaign copy with CTAs to engage this audience effectively. Using Waalaxy for LinkedIn campaigns, alongside email outreach campaigns via Opps+, the team ensured Otis reached potential clients across multiple channels. This strategic approach, powered by data and AI, enabled Otis to build stronger relationships and increase visibility in their target markets.